英语翻译摘要快捷酒店,其最大的特点是房价便宜,其服务模式为“b＆b”（住宿+早餐）.快捷酒店的概念产生于上世纪80年代的美国,近几年才在中国出现.快捷酒店的特点之一是功能简化,它把

英语翻译摘要快捷酒店,其最大的特点是房价便宜,其服务模式为“b＆b”（住宿+早餐）.快捷酒店的概念产生于上世纪80年代的美国,近几年才在中国出现.快捷酒店的特点之一是功能简化,它把
英语翻译
摘要
快捷酒店,其最大的特点是房价便宜,其服务模式为“b＆b”（住宿+早餐）.快捷酒店的概念产生于上世纪80年代的美国,近几年才在中国出现.快捷酒店的特点之一是功能简化,它把功能集中在住宿上,力求在该核心服务上精益求精,而把餐饮、购物、娱乐功能大大压缩,简化甚至不设,以降低投入运营成本.
我国酒店结构明显“两头大中间小”,即高星级的质次,价低的社会旅馆较多,质量和价格较适中的少,这一消费断层为经济型酒店的发展提供了大好机遇.随着国内经济和旅游业的飞速发展,消费大众对经济型酒店的需求量会越大.
快捷酒店有着巨大的市场潜力.具有低投入高产出、回报周期短等突出优点,加上国内终端住宿市场的巨大需求和旅游业的持续发展.其发展前景常被市场看好.中国经济型酒店市场,如家和锦江之星拥有绝对的规模优势.但提到经济型酒店,高频次出差人群中第一想到如家的有39．4％,第一想到锦江之星的只有12．2％,其他品牌的第一提及率均不到8％.列出经济型酒店品牌名,让消费者选择听说过的经济型酒店,有63．4％的消费者能想到如家品牌.
为此,我愿意帮助暂时处于中国快捷酒店第二的锦江之星加快追赶如家策划一套营销方案,为市场双方创造“共赢”.
关键字：快捷 经济 低投入 高产出

英语翻译摘要快捷酒店,其最大的特点是房价便宜,其服务模式为“b＆b”（住宿+早餐）.快捷酒店的概念产生于上世纪80年代的美国,近几年才在中国出现.快捷酒店的特点之一是功能简化,它把
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Quick hotel, its biggest characteristic is to house prices, and its service mode for cheaper b&b "(accommodation +" breakfast). Quick hotel concept produced in the U.S. in the 1980s in China, in recent years that it has appeared. The characteristics of quick hotel function simplifies, it is one of the function, trying to focus on hotel accommodation in the core services, and keep improving on the shopping, dining, entertainment function greatly compression, simplify don't even put into operation, in order to reduce the cost.
Our hotel structure obvious "two big small", namely high among the star mass times, price low social hotel is more, the quality and the price relatively moderate less, the consumption of the fault as economy hotel provides opportunities. The domestic economy and the rapid development of tourism industry, consumer demand for economy hotel refuse.
Quick hotel has a huge market potential. With low investment yield, return cycle is short, plus such prominent advantages the vast market of domestic terminal accommodation requirements and tourism sustainable development. Its development prospect often is valued by the market. China economy hotel market, and family-like and jinjiang star has absolute scale advantage. But mention economy hotel, high frequency travel crowd in the first thought and family-like have 39.4%, the first thought of jinjiang star only 12.2%, other brand first mention rate all less than 8%. List economy hotel brand name, let consumer choice heard budget hotels, the consumer can think and family-like respondens brand.
Therefore, I am willing to help temporarily in China quickly the jinjiang hotel star of the second planning an accelerated after and family-like marketing solutions for market, of both to create "win-win".